Once you have completed the Initial Setup, you are ready to build. This page walks you through building event pages that reflect your organization: branded, connected to Salesforce, and ready to publish when you are.
We recommend trying two approaches: a simple landing page built from scratch, and a fuller conference page that starts from an existing template to layer in more detail quickly. If you build in a sandbox first, you can test your pages before your attendees see them.
There are a lot of exciting new features and components to use in Page Designer! We have some suggestions below and more information on the complete feature set in this user guide, click here for a step-by-step walk through of how to set up your first simple event landing page.
Control Every Aspect of your Event: Start from Scratch
You can take total design control over an Event by choosing to Start from Scratch during template selection. A workshop, luncheon, or single-program registration page is a good fit here. You build every block yourself, which helps you understand how Page Designer fits together.
Brand the page first. The Theme Wizard can help you quickly set the look and feel of the page. You can define the branding that flows across the whole page, so attendees see your organization, not a generic layout. While individual components can override your theme when needed, themes are a great tool to maintain consistency on your pages.
Give the page structure. Sections break the page into clear bands (welcome, details, register) instead of one long scroll. Within those sections, columns let you draw attention to several components simultaneously. You can place an image beside your event description, or display other live event data.
Add the essentials. You can decide which Basic Components look best on your new page. A Hero sets the tone when someone lands on the page. Title and Paragraph or Rich Text carry your message. An Image or video adds visual interest. A Register Button gives visitors one obvious next step.
Let's leverage the Salesforce connection. While the data in the components described above can be created with information not on your Event record, the "Event details" components pull data directly from your event. The Event Title or Date & Time shows live data from your Event record. Speakers confirms that records you added in Salesforce appear on the page.
Save your changes, preview, and publish your event from the Event record in Salesforce.
Use an Existing Template to Build Event Pages Quickly
For a head-start on some page architecture, we can Choose a Template to begin our Event page build with some structure in place. Pick a layout that looks appealing to make it yours.
Make it unmistakably yours. In addition to the theme configuration discussed earlier the Typography & Stylings go beyond the Theme Wizard so fonts, buttons, and spacing match your brand.
Shape the story. When you begin from an existing template, our Page Structure panel on the right-hand side makes it easy to add and remove components so you can reorder until it reads naturally top to bottom.
Frame the experience. Header (Logo) and Header (Navigation) help visitors jump to Speakers, Schedule, or Tickets on a longer page. The Contact Us component gives attendees a way to reach you without leaving the event.
Add depth with Basic Components. Info Cards sell the value of attending in three quick highlights. Icon Lists can help visualize what registration includes. The Video component can add a welcome reel or show off the energy from a past event. Tabs separate Day 1 / Day 2 details.
You can also add components that reference live Event data. These components turn Salesforce records into page content your attendees actually see:
- Event Countdown: Provides a strong visual identity and a reason for Attendees to register now
- Ticket Pricing or Simple Pricing: Display a visualization of your ticket tiers
- The Accessibility Scan flags issues worth fixing before go-live.
Questions? Contact Blackthorn Support through the Blackthorn Community.