Marketing Communication

Find tips & tricks below for better integrating Blackthorn Events with your Marketing Software.

Using Pardot Automation Rules

• Automation rules allow you to perform certain marketing and sales actions based on criteria that you specify. For example, you may want to suppress Attendees that registered for an Event on a list for the reminder invitation.
• You could use Pardot Automation Rules to remove Prospects once an Attendee registers and their Campaign Member Status = "Responded".
• Here is some documentation on Pardot Automation Rules.