The Blackthorn Smart Capture app is a universal lead scanning app that provides event professionals, marketers, sales reps, and those responsible for fundraising/donor engagement with complete control over their lead capture process.
Without relying on third-party tools or QR codes, users scan badges or business cards, while the AI-powered enrichment tool creates robust Lead entries that users can export to Salesforce in real-time. The results include cleaner data, faster follow-ups, and more reliable ROI from every event.
Benefits
- Universal Scanning: Scan any attendee badge or business card; no QR codes or custom hardware required. Manually push leads to Salesforce for immediate follow-up. (or use without Salesforce)
- AI-Powered Enrichment: Combine forces with AI. You scan a business card to gather the name, company, and contact details. Our enrichment engine fills in missing email and details so you never lose a valuable connection.
- Full Data Ownership: You control what’s captured, enriched, and synced. Leads are automatically backed up and accessible across all devices. With multiple export options, you choose where to export your leads: to Salesforce, a CSV file, or Google Sheets.
- Team Collaboration: Teams can utilize iOS devices, enabling seamless collaboration while sharing Leads, events, and credits in real-time. Organize Leads by event and track which events generate the best connections.
- Anywhere, Anytime: Capture Leads at the booth, on the show floor, or at offsite events. Never miss a lead due to poor connectivity. Smart Capture works offline and syncs automatically when you're back online.
- Consistency Across Events: Standardize lead capture and qualifications.
- Cost- and Time-Effective: Avoid expensive, rented scanners or fragmented third-party tools and spend less time building your lead profiles.
- Easy to use: Minimal training is required, as the team uses a single process for every event.
Use Cases
Instant Lead Capture
You have a five-person team attending this year’s networking conference. In previous years, everyone would often lose a business card or two. This year, your employees no longer need to keep track of business cards from leads/potential donors. They can easily scan attendee badges or business cards directly from their phones, collecting accurate data.
Real-Time Prospect Insights
During a two-day event, you will meet a lot of prospects, some of whom already have Account/Contact records in Salesforce. You run into someone whose name you recognize, but you haven’t met. You scan their business card in the morning, review your Leads/potential donors in Salesforce at lunch, and have a more in-depth and personal conversation by mid-afternoon.
Automated Lead Routing
Your organization is hosting a large gala event next month. While there will be many employees at the event, only one person will be responsible for working with the new Leads/potential donors after the event. To simplify the process of gathering and collating information, scanned leads will automatically be pushed to Salesforce campaigns, triggering workflows and assigning ownership of the records without requiring manual effort.
Use At All Events
This year, your team will participate in 14 different events. Instead of rushing to become familiar with 14 different scanning systems, your team has one system to master. The consistency between events helps them to accurately capture Leads, enrich the data, and move quickly to the next steps.