About
UTM Parameters are tags that you add to a URL. These tags remain consistent each time an Attendee moves between URLs, switches pages within an iframe, reloads a webpage, or moves through the Event registration process. Additionally, UTM parameters are available for all Events opened from an Event Group, regardless of whether the Event is embedded in an iframe.
The five standard UTM parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Custom UTM parameters, such as utm_custom_param, can also be used.
When an Attendee clicks the URL, the tags are sent to Google Analytics/Google Tag Manager (or your preferred system) and tracked.
The tags are stored in the Attendees' local storage for 30 days after clicking the Event URL.
Click here for information about setting up UTM parameters with Google Analytics.
Example
Here is an example of a URL that includes the parameter.
"https://events.blackthorn.io/en/3h2AhtF7/g/HNex28aSVs/test-all-custom-question-types-4a123hZrGq/overview?utm_param=utm_param_Value"
Notice that at the end of the URL, "?utm_param=utm_param_Value," is the text, "utm_param" that was defined in the image above.
After the user navigates anywhere in the URL, the “?utm_param=utm_param_Value” disappears from the URL. Even though the text isn't visible, all the information will still be tracked.