Tracking with Google Tag ID

With the Event Tracking feature, Event Organizers can use their Google Tag ID to track Event traffic and Attendees’ purchase summary details, providing better visibility into revenue and Attendee behavior.

The "Event Items: Available vs. Waitlisted" and "Event Groups" sections describe the functionality for those objects.

If you are ready to get started, jump to the "Update the Event Page Layout" or "Add the Google Analytics ID" section.

NOTE: One of the data points collected by the Google Tag ID is the Event’s currency. If an Event’s Currency field is blank, the collected currency will be “USD.”

Event Items: Available vs. Waitlisted

Waitlisted-Only Event Items

When an Attendee registers for only waitlisted Event Items, the following information will be captured: currency, quantity of waitlisted Event Items, and a list of the waitlisted items (label, quantity, currency, waitlisted = true).

Waitlisted + Available Event Items

When an Attendee registers for a combination of available and waitlisted Event Items, the following information will be captured:

• Available Event Items: the currency, quantity, and a list of the Event Items (label, quantity, amount, total (amount * quantity), and currency)
• Waitlisted Event Items: the currency, quantity of waitlisted Event Items, and a list of the waitlisted Event Items (label, quantity, currency, waitlisted = true)

Available Event Items

When an Attendee registers for only available Event Items, the following information will be captured: currency, quantity, and a list of the Event Items (label, quantity, amount, total (amount * quantity), and currency).

Multiple Waitlisted Event Items

When an Attendee registers for different waitlisted Event Items, the following information will be captured for each unique waitlisted Event Item: the currency and quantity of that Event Item, and a list of those waitlisted items (label, quantity, currency, waitlisted = true).

For example, if the Event includes four Event Items and each one is waitlisted, then there will be four sets of information, each containing the currency and quantity of that Event Item, as well as a list of those waitlisted items (label, quantity, currency, waitlisted = true).

Event Groups

To help Google Analytics capture and report on metrics for visits to an Event Group webpage, the following information will be gathered when a user visits an Event Group URL.

• Event Group Name
• Timestamp or the date/time the visit occurred

No checkout-related data (checkoutId, tickets) should be present.

Additionally, when an Attendee goes to an Event webpage from an Event Group, the Event Group Name, Event Name, and timestamp will be saved.

Update the Event Page Layout

1. Go to Setup.
2. Click the Object Manager tab.
3. In the Quick Find box, enter and click “Event” (conference360__Event__c).
4. Click the Page Layouts tab.
5. Click Event Layout.
6. In the Quick Find box, enter “Google Analytics Id.”
7. Drag and drop the Google Analytics Id field onto the page layout.
8. Click Save.
   

Add the Google Analytics ID Field to the Event Record

1. Sign in to your Google Analytics account.
2. If you don't already have your Google Tag ID, follow the steps here to locate it.
3. Open the record for the Event that you want to track.
4. Click the Pencil icon next to the Google Analytics Id field.
5. Add the Google Tag ID.
6. Click Save.