Event Tracking
  • 02 Apr 2024
  • 1 Minute to read
  • Dark

Event Tracking

  • Dark

Article Summary

Google Analytics

Click here to learn more about using Google Analytics and Google Tag Manager (GTM) with Blackthorn Events.

With our Event Tracking feature, users are now able to track their Event traffic using Twitter pixels, Adroll, Pardot, and Marketing Cloud.

Just plug in your tracking ID using the instructions below and you're off to the races.

Step 1: Enable Tracking Fields

Add tracking fields by editing the Event page layout.
enable tracking fields

Step 2: Enter Tracking ID

Google Tag ID

  1. Sign in to your Google Analytics account.
  2. Follow the steps here to locate your Google tag ID.

Twitter Pixel Code

  1. Log into your Twitter Business profile through Twitter Analytics.
  2. Click the drop-down for “More” and select “Conversion Tracking”.
  3. Copy your Pixel ID from the “Website Tag ID” Field.

LinkedIn Partner Id

  1. Sign in to Campaign Manager.
  2. Click the account name you'd like to set up website retargeting, conversion tracking, or website demographics for.
  3. Click the Account Assets tab in the top navigation bar and select Insight Tag from the dropdown.
  4. Click the Manage Insight Tag dropdown and select See Tag.
  5. Click "I will use a tag manager".
  6. Your partner ID will be listed in a box. Click on the box to copy your partner ID to your clipboard.

Methods Not Yet Supported

Pardot piAId and Pardot piCId

  1. Log in to the Pardot.
  2. Go to Marketing | Campaigns > select the Website Tracking campaign.
  3. Click View Tracking Code. From the code copy piAid and piCid.

Note: You need to enter both piAid and piCid to track traffic with Pardot.

Marketing Cloud MID

  1. Log in to the Marketing Cloud.
  2. Navigate to Email Studio > Email > Admin > Account Settings.
  3. In General Settings, the Account ID is the MID.

Adroll Pixel Id

  1. Log in to Adroll and navigate to your Audience tab.
  2. In the AdRoll Pixel section, click View Pixel.
  3. If you haven't yet selected a cookie consent tool, choose one and click Save.
  4. You'll then see your unique pixel code.