---
title: "Google Conversions"
slug: "google-analytics-conversions"
updated: 2026-02-03T16:53:53Z
published: 2026-02-03T16:53:53Z
canonical: "docs.blackthorn.io/google-analytics-conversions"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blackthorn.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Conversions

Use Google Tag Manager and conversions to track specific user actions, such as purchasing a Ticket for an Event.

Per [Google](https://support.google.com/analytics/answer/9267568?hl=en#),

> The primary way to measure a Google Analytics conversion is to create or identify an event that measures the important user interaction and then [mark the event as a conversion](https://support.google.com/analytics/answer/13128484). For example, if you use the Google tag or Tag Manager, you would create the event for your website and then go to Google Analytics to mark the event as a conversion.

Use the instructions [here](https://support.google.com/analytics/answer/12966437) to set up a conversion in Google Analytics 4.