---
title: "Get Started with Event Tracking"
slug: "event-tracking-get-started"
updated: 2026-02-03T19:29:28Z
published: 2026-02-03T19:29:28Z
canonical: "docs.blackthorn.io/event-tracking-get-started"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blackthorn.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Get Started with Event Tracking

Blackthorn Events offers several ways to gather information about who visits your Event webpages and how they use them.

- [Google Tag Manager (GTM)](/v1/docs/google-tag-manager)
- [Google Tag ID](/v1/docs/event-tracking)
- [Google Conversions](/v1/docs/google-analytics-conversions)
- [UTM Parameters](/v1/docs/utm-parameters)

Before you can use the Google Tag Manager (GTM) or Google Tag ID, you must create a (GA4) Google Analytics account.

## Create a (GA4) Google Analytics Account

If you already have a (GA4) Google Analytics account, please go to the next section.

1. Go to https://analytics.google.com.
2. Click **Start measuring**.
3. Select all options for account data sharing.
4. Click **Next**.
5. Enter a name for the property and select a time zone and currency.
6. Click **Next**.
7. Select an industry category and business size.
8. Click **Next**.
9. Select how you will use Google Analytics.
10. Click **Create**.
11. Select “WEB” for the data stream. (For the website URL, use events.blackthorn.io (https://events.blackthorn.io/).)
12. Enter a Stream name.
13. Click **Create stream**.
14. Save the measurement id (or Google Analytics Id) from the newly created data stream. It will start with 'G-'.