--- title: "Building Your Events" slug: "building-your-events" updated: 2026-10-20T19:30:19Z published: 2026-10-20T19:30:19Z canonical: "docs.blackthorn.io/building-your-events" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.blackthorn.io/llms.txt > Use this file to discover all available pages before exploring further. # Building Your Events Once you have completed the [Initial Setup](https://docs.blackthorn.io/docs/en/initial-setup), you are ready to build. This page walks you through building event pages that reflect your organization: branded, connected to Salesforce, and ready to publish when you are. We recommend trying two approaches: a simple landing page built from [scratch](https://docs.blackthorn.io/docs/en/option-b-start-from-scratch), and a fuller conference page that starts from [an existing template](https://docs.blackthorn.io/docs/en/option-a-choose-a-template) to layer in more detail quickly. If you build in a sandbox first, you can test your pages before your attendees see them. There are a lot of exciting new features and components to use in Page Designer! We have some suggestions below and more information on the complete feature set in this user guide, [click here](https://docs.blackthorn.io/docs/en/one-page-event-walkthrough) for a step-by-step walk through of how to set up your first simple event landing page. **Control Every Aspect of your Event: Start from Scratch** You can take total design control over an Event by choosing to [Start from Scratch](https://docs.blackthorn.io/docs/en/option-b-start-from-scratch) during template selection. A workshop, luncheon, or single-program registration page is a good fit here. You build every block yourself, which helps you understand how Page Designer fits together. **Brand the page first.** The [Theme Wizard](https://docs.blackthorn.io/docs/en/open-the-theme-wizard) can help you quickly set the look and feel of the page. You can [define the branding](https://docs.blackthorn.io/docs/en/set-brand-colors-in-the-theme-wizard) that flows across the whole page, so attendees see your organization, not a generic layout. While individual components can override your theme when needed, themes are a great tool to maintain consistency on your pages. **Give the page structure.** [Sections](https://docs.blackthorn.io/docs/en/section) break the page into clear bands (welcome, details, register) instead of one long scroll. Within those sections, [columns](https://docs.blackthorn.io/docs/en/column) let you draw attention to several components simultaneously. You can place an image beside your event description, or display other live event data. **Add the essentials.** You can decide which [Basic Components](https://docs.blackthorn.io/docs/en/about-basic-components) look best on your new page. [A Hero](https://docs.blackthorn.io/docs/en/hero) sets the tone when someone lands on the page. [Title](https://docs.blackthorn.io/docs/en/title) and [Paragraph](https://docs.blackthorn.io/docs/en/paragraph) or [Rich Text](https://docs.blackthorn.io/docs/en/rich-text) carry your message. [An Image](https://docs.blackthorn.io/docs/en/image) or [video](https://docs.blackthorn.io/docs/en/video) adds visual interest. A [Register Button](https://docs.blackthorn.io/docs/en/register-button) gives visitors one obvious next step. **Let's leverage the Salesforce connection.** While the data in the components described above can be created with information not on your Event record, the "Event details" components pull data directly from your event. The [Event Title](https://docs.blackthorn.io/docs/en/event-title) or [Date & Time](https://docs.blackthorn.io/docs/en/date-time) shows live data from your Event record. [Speakers](https://docs.blackthorn.io/docs/en/speakers-3) confirms that records you added in Salesforce appear on the page. [Save your changes](https://docs.blackthorn.io/docs/en/save-your-changes), [preview](https://docs.blackthorn.io/docs/en/preview-your-page), and publish your event from the Event record in Salesforce. **Use an Existing Template to Build Event Pages Quickly** For a head-start on some page architecture, we can [Choose a Template](https://docs.blackthorn.io/docs/en/choose-a-template) to begin our Event page build with some structure in place. Pick a layout that looks appealing to make it yours. **Make it unmistakably yours.** In addition to the theme configuration discussed earlier the [Typography & Stylings](https://docs.blackthorn.io/docs/en/site-settings-typography-stylings) go beyond the Theme Wizard so fonts, buttons, and spacing match your brand. **Shape the story.** When you begin from an existing template, our [Page Structure panel](https://docs.blackthorn.io/docs/en/page-structure-panel) on the right-hand side makes it easy to add and remove components so you can reorder until it reads naturally top to bottom. **Frame the experience.** [Header (Logo)](https://docs.blackthorn.io/docs/en/header-logo) and [Header (Navigation)](https://docs.blackthorn.io/docs/en/header-navigation) help visitors jump to Speakers, Schedule, or Tickets on a longer page. The [Contact Us](https://docs.blackthorn.io/docs/en/contact-us-1) component gives attendees a way to reach you without leaving the event. **Add depth with Basic Components.** [Info Cards](https://docs.blackthorn.io/docs/en/info-cards) sell the value of attending in three quick highlights. [Icon Lists](https://docs.blackthorn.io/docs/en/icon-list) can help visualize what registration includes. The [Video](https://docs.blackthorn.io/docs/en/video) component can add a welcome reel or show off the energy from a past event. [Tabs](https://docs.blackthorn.io/docs/en/tabs) separate Day 1 / Day 2 details. You can also add components that reference live [Event data](https://docs.blackthorn.io/docs/en/about-event-components). These components turn Salesforce records into page content your attendees actually see: - [Event Countdown](https://docs.blackthorn.io/docs/en/event-countdown): Provides a strong visual identity and a reason for Attendees to register now - [Ticket Pricing](https://docs.blackthorn.io/docs/en/ticket-pricing) or [Simple Pricing](https://docs.blackthorn.io/docs/en/simple-pricing): Display a visualization of your ticket tiers - The [Accessibility Scan](https://docs.blackthorn.io/docs/en/accessibility-scan) flags issues worth fixing before go-live. Questions? Contact Blackthorn Support through the [Blackthorn Community](https://docs.blackthorn.io/docs/en/blackthorn-community).